Scottish brewer Belhaven has been named the Official Beer sponsor of the New York Tartan Day Parade, which takes place along New York’s Sixth Avenue on Saturday 11 April.
Beers from Scotland’s oldest brewery will be available at bars along the parade route, with special tasting events lined up at selected venues.
Belhaven’s former head brewer George Howell will also be walking in the Parade, which is a highlight of over a week of events throughout the City and the biggest celebration of Tartan Day in the United States.
The Tartan Day Parade, and leading events of the week, are overseen by the National Tartan Day New York Committee. The organization is a registered charity, comprised of the St Andrews Society of the State of New York, New York Caledonian Club, American-Scottish Foundation and Clan Campbell, which looks to strengthen ties between Scotland and the USA and to celebrate April 6th, National Tartan Day, as the official day each year that honors Scots in America.
Gordon Muir, brand manager for Belhaven, said: “As the home of Scottish brewing, we are incredibly proud to be sponsoring the Tartan Day Parade.
“We have a large following of loyal Belhaven fans in America and it’s great to be playing a part in such a great event that celebrates our shared culture. We are huge supporters of the Parade and the organizers, and the way they promote our wonderful country’s heritage on the other side of the pond.
“It is a thrill to lend our name to such a historic event in the greatest city on Earth and we are sure that New Yorkers will enjoy the beers that we will send them all the way from Dunbar!”
“Belhaven has long been a great friend and supporter of the Parade, and I am delighted that this year they have become the “Official Beer of the Tartan Day Parade” noted Alan L. Bain, President of the National Tartan Day New York Committee and Chairman of the American-Scottish Foundation.
For further information regarding the New York Tartan Day Parade and related events, visit nyctartanweek.org.
For further information regarding Belhaven:
Contact Sonia Lawrence
For further information regarding the New York Tartan Day Parade:
Contact Camilla Hellman or Heather Quist
NY Caledonian: @nycaledonian